I'M
DANIEL
ELDER.
MARKETING TECHNOLOGIST & EXPERIENCE SPECIALIST
DIGITAL MARKETING LEADER WITH 12+ YEARS GLOBAL EXPERIENCE. FULLY IMMERSED IN THE COLLISION OF MARKETING & TECHNOLOGY, FROM THE SIMPLE BUILDING BLOCKS OF EMAIL & SOCIAL THROUGH TO AI, MACHINE LEARNING & AUTOMATION. THRIVE ON THE CONSTANT DISRUPTION OF THE WAY WE LIVE & WORK. NEW STIMULI IS KEY. MY MOTO? WORK HARD, PLAY HARD AND HAVE FUN WHILE DOING IT.
01 Experience
2019 - Present
Direct Marketing Manager, Australia
Leading a team dedicated to creating exceptional experiences for our loyal Cinebuzz Members across Event, Birch Carroll & Coyle, Greater Union, GU Film House and Moonlight Cinemas.
2016 - 2018
Global Chief Digital Officer, Paris, France
Driving new digital pre-event, onsite and post-event experiences for 30+ marketing events across 7 country teams. Direction of apps, matchmaking tools and registration journeys.
2014 - 2016
Director of Marketing, Asia Pacific
Overhauling branding, key digital templates and processes for all events across Australia, New Zealand, Singapore and Thailand. Launched NZ events, re-branded all events and reimagined tech-stack.
2013 - 2014
Marketing Manager, Australia
Audience development and commercial communications, for exhibitions, conferences and hosted-buyer digital marketing events. Overhauled database and creative processes.
2012 - 2013
Digital Marketing Manager, Australia
Marketing strategy and execution for Australia’s leading financial publications.
Re-branding and centralising publications and events to increase cross-promotion.
2011 - 2012
Digital Marketing Assistant, Australia
Websites, apps, video, social media, email campaigns, display ads and analytics. Campaigns included Randstad’s sponsorship of AT&T Williams Formula 1 team.
02 PASSION
INTERESTS & HOBBIES
I’ve skydived, bungee-jumped, solo hang-glided, run three marathons, and completed the Oxfam 100km. I thrive on experiences, creativity and building things – from pulling apart code, graphic design and making films with friends, to pulling apart cars and completely re-building my 1967 Ford Anglia.
I’m obsessed with exploring our planet, and have traveled to 40+ countries, with many more to go. I will travel anywhere and try anything once and this helps keep life interesting and unpredictable! Recently, my partner Brigid and I drove a VW Camper throughout Europe. Checkout our Koasting blog and Instagram feed for a snapshot of our adventures.
03 QUALIFICATIONS
2009-2010
University of Otago, New Zealand
Master of Commerce with Distinction in Marketing Management.
Thesis topic: Varying the Image Quality of Commercials. Graduated in December 2011.
2005-2008
University of Otago, New Zealand
Bachelor of Commerce with First Class Honours in Economics and Marketing Management (Combined).
Thesis topic: Modern Consumer Decision-making in a Networked World. Graduated Top of Class with A+ (95%) Dissertation in May 2009 and received Postgraduate Scholarship.
CONTACT
I’d love to chat and am always open to new opportunities and collaborations. Feel free to contact me directly via: